Domain Names, the real estate of the Web,
have been delivering far greater returns by: Paul Sloan, CNNMoney.com
Summary : Pertamax.COM
Pertamax is a name for special fuel / gasoline produced by the only one Indonesia´s state oil company, Pertamina. Pertamax launched as Premix98 succesor at the end of 1999 which dedicated to high-end vehicle. Pertamax strong value is lead free, high octane rating (92 for Pertamax and 96 for Pertamax Plus) and have a better combustion so it can improve durability and decrease knocking especially for high compression engines. Pertamax avalaible almost in every gas / oil station (SPBU) from small to big city in Indonesia so everybody must be familiar with this word
Pertamax is also a name for georgeous wordpress template (themes) released under GPL license created by Indonesian Web Designer, andrastudio. This theme is XHTML & CSS valid
Pertamax was very very familiar word for Indonesian blogosphere since bloggers using this word when compete to make the first comment at a great post or article in some blog (usually at celebs blog with so many comments). Come from word "pertama" (indonesian language mean "the first") embed with "x" in the end. So, the first commenter to the post will mark with this word, PERTAMAX!. For sample, take a look first comment at this post.
So, if you need a domain name with "familiar word", "easy to remember" and "Top of Mind for ´Be The First!´ and ´To Be Number One!´" especially on Indonesian Market segment, this is Yours!!
Domain presence / integrity: brand new (live since October 19th, 2006)
Domain Marketability: very good (since it's very-very familiar for Indonesian people)
Industry / e-commerce value: very good
Brand recognition / clarity: very good (per-ta-max)
Brand memorability / ease of recall: very good (Every people in Indonesia must be know this word easily)